Gayle Schwark, Ph.D.

I am a mixed-methods research leader with deep expertise in research methodology, statistics, and data-driven decision making. With over 15 years of experience in behavioral research, I have a track record of taking creative approaches to research and I have the experience to know when and how to be methodologically flexible to uncover valid, actionable answers to complex questions. I have the proven ability to transform research into a business-critical function that delivers measurable impact across product, marketing, and customer experience.

Please note: I recently launched this site, featuring one impactful project to start. I'm actively working on adding more of my projects to showcase my extensive research and consumer insights experience. Stay tuned for updates!

University Research Portal
A DEI Initiative

  • Improved the user experience on a newly developed research application portal through a redesign informed by combination of:

    • Heuristic evaluation

    • Interviews

    • Focus groups

    • Usability testing

    • Simulated use

  • Insights and recommendations from this research led to implementation of 5 major (and multiple minor) updates to the platform, which resulted in:

    • Significantly increased user adoption and engagement

    • Increased faculty response rate to student applications by more than 3,000%!

    • Improved equality and inclusivity for historically underrepresented student populations in university research labs